What’s Hot and What’s Not in Content Marketing for 2012
Content marketing is still in its infancy, but some practices already have gained favor and others have faded away. Below are some of the expected trends this year. Crowd sourcing for Content Creation...
View Article10 Tips for Better Content Marketing
Last week I wrote about the importance of creating and publishing original content as part of your overall marketing strategy (see Why Content Marketing is King). Today, I offer my 10 tips for better...
View ArticleWhy Content Marketing Is King
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the...
View ArticleFive Time-Saving Tips for Updating Web Content
The benefits of continually adding fresh, relevant content to a business’s website are usually pretty clear. Doing so can help boost your site’s rankings in search engines which, in turn, can help you...
View ArticleGoogle’s Panda Puts Content Farms Out to Pasture
Let’s face facts: Your business isn’t on the Net if it isn’t highly indexed by Google because Google is the Internet. So when the world’s most popular search engine recently announced an update to its...
View ArticleCreating Newsletter Content
You may take it for granted, but you know a lot about your business that customers would find interesting. You also bring your personality to your work. So you already have the foundation for the...
View ArticleCourting Bloggers to Tout Your Products? Get Ready for More Content Marketing...
If you’re doing content marketing and reaching out tobloggers and other social-media “influencers,” get ready for more disclosure rules now in the offing. The Word of Mouth Marketing Association is...
View ArticleHow to Get Your Content Shared More on Pinterest
You signed up for Pinterest, the popular online bulletin board, thinking it’ll be the next great social networking platform for your business. You’ve already pinned a few pictures that relate to your...
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